Koning Willem I College x Formini
Formini collaborated with second-year e-commerce students from the Koning Willem I College.
During this project, the students worked on Formini as if it were a real client and brand. Instead of working with a fictional company, they were challenged to create content and strategies for an existing business within the interior design industry.
Throughout the project, the students worked on:
• Social media posts and Instagram Stories
• Product photography and styling
• Target audience research and buyer personas
• Educational content and carousels
• Video content and Reels
• Copywriting for website and email marketing
• User-generated content style campaigns
• Paid advertising concepts (Meta Ads)
• Final portfolio presentations
Every two weeks, Sophie visited the class to answer questions, review progress and guide the students throughout the process.
For Formini, it was a special experience to see how different students translated the brand into their own ideas, visuals and campaigns.
But even more importantly, it gave the students the opportunity to work for a real company, with real products, feedback and creative challenges.
A collaboration focused on creativity, communication and learning through practice.
Curious about the final results?
Take a look at the Formini Instagram page ✨
Thank you to all students and teachers involved 🤍
